Private-label packaging on a sand backdrop, hard side light and a long shadow.

XZelenzia2024–2026Case study

From the factory floor to the Amazon listing

Private-label brands on Amazon FBA: identity, packaging, product photography and campaign imagery generated and retouched with AI.

Client: XZelenzia
Year: 2024–2026
Role: Co-founder, business manager and AI Visual Creator
Categories: Generative AI · Product · Content & social
Tools: Photoshop · Lightroom · Gemini (Nano Banana) · ChatGPT · CapCut · Canva · Meta Business Suite · Meta Ads · Amazon Seller Central

The project

The brief

XZelenzia started in Bollullos de la Mitación in November 2024 as a private-label business on Amazon FBA. We imported straight from the factory in China, which meant the product arrived with no identity at all: a plain box, a badly translated manual and no usable photography. Everything a buyer would ever see of the brand had to be built from scratch, and it had to exist before the first shipment reached the warehouse.

That whole layer was mine. I designed the visual identity and the packaging for each brand, built the product set and produced the complete listings: the white-background hero image to Amazon's spec, in-use secondaries, dimension infographics and A+ Content. When the catalogue started growing faster than the studio calendar, I brought AI generation and retouching into the lifestyle shots — the product in the frame is always the real one, photographed; what gets built is the world around it.

Alongside that I ran the brand on social — Instagram calendar, reels, stories and Meta Ads campaigns — plus supplier relationships and inbound container logistics. It is the project where the full cycle, from factory sample to paid ad, went through my hands.

My contribution

Designed the visual identity and packaging for each brand, from the box die-cut to the instruction leaflet.
Built the set and shot the full catalogue: white-background hero, in-use secondaries and macro detail.
Produced the Amazon listings end to end, with infographics, A+ Content and an image order built for mobile decisions.
Generated and retouched the lifestyle contexts with Gemini (Nano Banana), keeping the photographed product untouched and replacing only its surroundings.
Planned the Instagram calendar — reels, stories and carousels — and ran the Meta Ads campaigns.
Handled suppliers, imports and logistics, from sample approval to Amazon warehouse intake.

Product photography set with two softboxes and a seamless white backdrop. — The permanent set: two softboxes, a black flag on the right and a floor mark so every SKU shares the same framing.

Macro detail of the matte finish with a single controlled highlight.

Photo

AI. The same product shot: the white-background cut-out on the left, the AI-generated lifestyle context on the right.

AIGemini · Nano Banana

The product is never touched: it is shot, masked on luminosity and dropped into a scene built around it for the campaign.

An Amazon listing is decided with a thumb. If the hero image does not explain the product without a single word, nothing else matters.
Patricia Fenutria · nota de proceso

Impact