Lancôme · Shein · Pixi Beauty · Amazon · Prozis · Druni · Sprinter2021–2026Case study
Editorial content for seven brands
Commercial photography, creative direction and AI post-production for seven brands, published to a community of 74,000 followers.
The project
The brief
littlefenu is my own creator project and, at the same time, the shop window I work with brands from. The community is 74,000 followers on Instagram, 5,520 subscribers on YouTube and 391 million accumulated views on Pinterest, with an audience aged 25 to 44 and 59% female. It is not an opinion channel — it is an image channel, which is why beauty and lifestyle brands come here for production rather than reach alone.
I have produced editorial content for Lancôme, Shein, Pixi Beauty, Amazon, Prozis, Druni and Sprinter. Every collaboration is run like a small studio commission: brief, mood board, shot list, shoot, edit and delivery in whatever formats the brand needs — vertical for stories and reels, square for feed, landscape for their own site. The look is recognisable: alternative and minimal, pushed natural light, restrained colour and grain.
Since 2025 the generative side has been part of the workflow. I use AI to extend frames, clean up backgrounds that cannot be cleared on location and build conceptual versions of a single shot — always starting from material I photographed myself, and always disclosing what has been generated.
My contribution
- I run each collaboration end to end: brief with the brand, mood board, shot list and publishing calendar.
- I shoot both stills and video, with controlled natural light and a palette agreed with the brand up front.
- I edit and retouch in Photoshop and Lightroom, and cut the reels in CapCut around the brand's opening half-second.
- I adapt every piece to vertical, square and landscape without cropping the composition — all three are framed for during the shoot.
- I extend frames and build conceptual variants with generative AI, always starting from my own photography.
- I measure each post and adjust format, timing and script against the Meta Business Suite data.
You do not rent a community by the post. You give it the same level of imagery you would give a paying client.
Patricia Fenutria · nota de proceso
Impact
The results
74,000Instagram followers 391MPinterest views 5,520YouTube subscribers 59%Female audience, aged 25-44
The gallery
Select an image to see it full screen.
Up next
On to Social photography: weddings, christenings and family
Next project