Proyecto propio · piezas de concepto2026Case study
Beauty, jewellery and product with AI
Make-up, jewellery and cosmetics taken to campaign imagery with AI from a real base photo. Self-initiated concept pieces.
The project
The brief
Three typical commissions solved without a shoot: a make-up line that needs to show seven looks, a jewellery label that wants to see the piece worn, and several cosmetics brands that only have their catalogue packshot. These are self-initiated concept pieces: none of the brands shown is a client or commissioned these images.
The starting point is always an ordinary real photo — a fitting-room selfie, a profile taken on a phone, the packshot from the brand's website — and the job is to take it to campaign imagery without losing what makes it believable: skin texture, the scale of the jewel, a legible label on the bottle.
The standard is the one beauty and product photography has always had: light that is consistent with the scene, shadows that ground the object, and skin with pores. AI changes what the image costs to produce, not the bar it is measured against.
My contribution
- I start from a real base photo — selfie, profile or catalogue packshot — and decide what must stay untouched before generating anything.
- I propose seven make-up looks on the same face, from a brown smoky eye to green liner, keeping the pores, freckles and shine of the skin.
- I place the jewel on the model to scale and with its own shadow, from a product photo and a profile taken on a phone.
- I take packshots on white to campaign scenes — sand, wood, bed sheets, an epic landscape — with a legible label and the true proportions of the bottle.
- I deliver in vertical 9:16, the format these pieces are published in on social.
The gallery
Select an image to see it full screen.
Up next
On to From the factory floor to the Amazon listing
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